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It is a customer-centric approach that we adopt while serving our clients. We understand that every business is unique and so is its target audience. We follow the right steps to come up with the best strategies based on your unique requirements and goals.
We make every effort to understand your product/service and identify your target audience. We create buyer personas and make a list of your main competitors. The details that we thus gather help us in determining how to reach your consumers and create the desired impact in their minds.
We use BARC analysis reports to find out the specific TV channels and the programs that your target audience watches, including timings and duration. We also focus on researching the strategies and methods your competitors are adopting and the kind of impact they are creating on your target audience.
Based on the objectives you want to achieve, we set realistic goals with specified timelines that give you a fair idea of what you can expect from our efforts. All our further efforts will be focused on these goals. This step helps us organize our time and resources so as to achieve the desired results.
At this stage we devise the exact strategies, tactics, methods and steps that we need to follow in order to achieve the goals that we have set. We focus on when, on what channels and how many times your ad should be displayed so that the right impact may be created in the minds of your target audience.
Through our extensive network and dedicated team of professionals, we efficiently execute the plan that we have devised for you. We make sure the ads are displayed as decided so that the right message will be conveyed to your target audience, creating the impact as desired.
We measure various metrics such as TRP, GRP and ad impressions to determine the kind of results we have achieved through our efforts. We do this on a regular basis so that changes if needed can be made to the strategies that we have devised to achieve the desired goals efficiently.